![]() (Flash, the software that powered the game, also shut down at the end of the year.)īut the original FarmVille lives on in the behaviors it instilled in everyday internet users and the growth-hacking techniques it perfected, now baked into virtually every site, service and app vying for your attention. ![]() ![]() The Flash-based game created by Zynga, designed to be played within Facebook, shut down on Thursday - yes, there were people still playing it - though its sequels that can be played through mobile apps will survive. The game either pulled Facebook users into an obsession or persistently reminded them that they were missing out on one. If you weren’t among the tens of millions of people tending a cartoon patch of land on Facebook each day, piling up an endless stream of cutesy collectibles, you were still getting copious nags and nudges from your friends asking for help. In early 2009, when Facebook was still nascent in its efforts to swallow as much of the internet as possible, online games were not yet the behemoth they would become.
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